Set a monthly profit goal and your price to see exactly how many sales you need — per month, week, and day — after Etsy's fees.
Profit per sale is calculated after 2026 US Etsy fees (6.5% transaction, 3% + $0.25 processing, $0.20 listing).
'$1,000 a month' is abstract. 'Two sales a day' is something you can actually build toward.
Set the monthly profit you want and see exactly how many sales it takes to get there — after Etsy's fees.
See the target as sales per month, week, and day, so a big goal becomes a concrete daily habit.
Uses profit after fees, so your goal is honest — not a vanity revenue number that fees quietly eat.
No signup. Try different prices to see how they change the sales you need.
The difference between revenue and profit, what a $1,000 month costs at each price point, and why price beats traffic as a lever.
Revenue is what buyers pay you. Profit is what survives Etsy's cut. Sellers who plan against revenue consistently miss their target by 10–20%, because the fees are proportional and never show up in the headline number.
On a US digital download with no shipping and no offsite ads, Etsy takes a $0.20 listing fee, 6.5% transaction, and 3% + $0.25 processing. That is 9.5% of the price plus $0.45 fixed per order. This calculator works backwards from profit for exactly that reason — the goal you set is money you keep.
Fixed fees punish cheap listings
The $0.45 of fixed fees is the same on a $5 sale and a $35 sale. That makes your effective fee rate 18.5% at $5 but only 10.8% at $35. Raising price does more for margin than most sellers expect.
Same goal, five different prices. The only thing that changes is how many sales you have to make — and how hard the daily number is to live with.
| Price | Profit per sale | Effective fees | Sales / month | Sales / day |
|---|---|---|---|---|
| $5 | $4.08 | 18.5% | 246 | 8.2 |
| $10 | $8.60 | 14.0% | 117 | 3.9 |
| $15 | $13.12 | 12.5% | 77 | 2.6 |
| $20 | $17.65 | 11.8% | 57 | 1.9 |
| $25 | $22.18 | 11.3% | 46 | 1.5 |
| $35 | $31.23 | 10.8% | 33 | 1.1 |
Going from $5 to $20 cuts the sales you need by more than four fifths. For most shops that is a far easier problem than quadrupling traffic, and it is the single biggest lever on this page.
Offsite Ads fees only apply to orders that came from an Etsy-run ad, but when they hit they hit hard. On a $20 digital sale:
| Scenario | Profit | Effective fees |
|---|---|---|
| No offsite ad | $17.65 | 11.8% |
| Offsite ad, shop under $10k/yr (15%) | $14.65 | 26.8% |
| Offsite ad, shop $10k+/yr (12%) | $15.25 | 23.8% |
Shops over $10k a year cannot opt out, so at scale a share of your orders always carries this. Blend it into your planning rather than assuming the clean number — if roughly a fifth of orders come through offsite ads, your real average profit sits a few percent below the table above.
Worth being straight about this: a lot of people searching for an Etsy revenue checker or sales estimator want to size up a competitor, not plan their own shop. This tool does not do that, and no tool does it accurately.
Third-party estimators infer revenue from a shop's public sales count and current prices. That ignores refunds, historical price changes, sales and coupons, and the fact that the sales counter is cumulative since the shop opened rather than recent. Treat any figure they produce as an order of magnitude, not a number.
What competitor research is genuinely good for is reading demand rather than income: which listings a shop pushes to the front, which sizes and bundles it offers, how it words titles and tags. That is observable and actionable, and it is where the time is better spent.
To find the price that hits a specific profit per sale, work backwards from the margin you want.
Everything you need to know about this free tool.
It depends on your price and profit per sale. Enter your monthly profit goal and price above, and the calculator shows the exact number of sales per month, week, and day after Etsy's fees.
Profit. It calculates your net profit per sale after Etsy's 2026 fees, then works out how many sales hit your target — so the goal reflects money you actually keep.
Raise your price (if the market allows), sell higher-margin digital products, or increase traffic. Fewer, higher-profit sales beat many low-margin ones.
Because each sale nets more profit after the fixed fees ($0.20 listing + $0.25 processing) are spread over a bigger sale. Digital art priced well is especially efficient.
Yes, completely free with no signup.
InkEngine fills your shop fast — a whole matching, print-ready collection from one idea, on autopilot. More listings, more chances to sell. Start free, no credit card.
More listings means more chances to sell. InkEngine generates whole matching collections from one idea — on autopilot.