See exactly what Etsy takes from each sale and what profit you actually keep — with every fee itemized, updated for 2026.
US Etsy Payments rates (3% + $0.25). Payment processing varies by country; regulatory fee set by seller location. Figures are estimates — verify against your Etsy statement.
Sellers lose money by pricing before they know what Etsy skims off the top. Do the math first.
Etsy's fees stack up fast. See exactly what lands in your pocket after every fee — before you set a price.
Listing, transaction, payment processing, offsite ads, and regulatory fees — broken out line by line, not hidden in a total.
Test prices until the margin works. Stop guessing and stop accidentally selling at a loss.
Built on Etsy's current fee structure — 6.5% transaction, 3% + $0.25 US processing, and offsite ad tiers.
Every 2026 fee with its rate and what it applies to, two fully itemised worked examples, and the levers that actually reduce the total.
| Fee | Rate | Charged on |
|---|---|---|
| Listing | $0.20 | Each listing, renewed every 4 months or per sale |
| Transaction | 6.5% | Item price + shipping + gift wrap + personalisation |
| Payment processing (US) | 3% + $0.25 | The full order total |
| Offsite Ads | 15% or 12% | Only orders attributed to an Etsy-run ad |
| Regulatory operating | 0–1.15% | Item + shipping, in certain countries |
Stacked together on a normal US sale with no offsite ad, that comes to roughly 9.5% of the order plus $0.45 in fixed costs. The fixed part is what makes cheap listings inefficient and the proportional part is what caps your margin no matter how high you price.
Shipping is not exempt
The 6.5% transaction fee applies to the shipping you charge, not just the item. Offering free shipping means absorbing that 6.5% on postage you never billed separately — build it into the item price.
A $20 digital print with no shipping and no offsite ad — the cleanest case, and the one most print sellers should be aiming at.
| Line | Amount |
|---|---|
| Order total | $20.00 |
| Listing fee | −$0.20 |
| Transaction fee (6.5%) | −$1.30 |
| Processing (3% + $0.25) | −$0.85 |
| Total Etsy fees | −$2.35 |
| You keep | $17.65 |
Selling into the UK adds a 0.32% regulatory operating fee, taking fees to $2.41 and profit to $17.59. Canada's 1.15% is the largest of the verified rates. These are small but they are real, and they scale with volume.
The same shop selling a $25 physical print with $6 shipping charged, costing $4 to produce and $5 to post:
| Line | Amount |
|---|---|
| Order total (item + shipping) | $31.00 |
| Listing fee | −$0.20 |
| Transaction fee (6.5% of $31) | −$2.02 |
| Processing (3% + $0.25) | −$1.18 |
| Product cost | −$4.00 |
| Postage | −$5.00 |
| You keep | $18.61 |
A $31 order nets $18.61; a $20 digital order nets $17.65. Almost identical take-home from a 55% larger order — and the physical one also costs you packing time, postage runs, and the risk of damage in transit. That comparison is the whole case for digital downloads in this category.
On a $20 digital sale the 15% version costs you $3 extra, taking profit from $17.65 to $14.65 and the effective fee rate from 11.8% to 26.8%. If a meaningful share of your orders arrive this way, blend it into your average rather than pricing off the clean number.
Once you know the fees, the useful next step is to price backwards from your target profit.
Everything you need to know about this free tool.
On a typical US sale, Etsy takes a $0.20 listing fee, a 6.5% transaction fee on the item price plus shipping, and a payment processing fee of 3% + $0.25. That's roughly 9.5% + $0.45 per order — more if the sale came from an Offsite Ad (12–15%).
Yes. Etsy's 6.5% transaction fee is charged on the item price, the shipping you charge, and any gift wrap or personalization fees — not just the item price.
When a sale comes from an Etsy-run offsite ad, Etsy charges 15% (shops under $10k/yr) or 12% (shops $10k+/yr), capped at $100 per order. Shops over $10k/yr can't opt out. It only applies to sales attributed to those ads, so toggle it on only for those.
The payment processing rate shown (3% + $0.25) is for US Etsy Payments; other countries differ. Pick your location to apply the correct regulatory operating fee. Always confirm against your own Etsy payment account for exact figures.
Yes, completely free and no signup. Use it as often as you like.
That's InkEngine. It generates a whole matching, print-ready art collection from one idea on autopilot — perfect for high-margin Etsy digital downloads (zero item and shipping cost). Start free, no credit card.
Digital downloads have near-zero cost — the margins above are yours to keep. InkEngine generates the whole matching, print-ready collection from one idea, on autopilot.